Trends
Seven Flavor Trends Reshaping Food & Beverage in 2027
The seven flavor directions with the clearest path from social virality to mainstream launch in 2027, assessed for what each requires from formulation.
September 10, 2026 · 3 min
Section
Trend coverage for the people who have to put a trend into a formula. Every piece states what the direction demands of a development team, not just that it is growing.
Hub
Beverage flavor trends — functional-first formulation, premium citrus, sugar reduction pressure and the profiles growing across RTD and sparkling.
Hub
Confectionery and candy flavor trends — freeze-dried formats, nostalgic profiles in adult products, sour systems and the swicy crossover.
Latest
Trends
The seven flavor directions with the clearest path from social virality to mainstream launch in 2027, assessed for what each requires from formulation.
September 10, 2026 · 3 min
Confectionery
Why freeze-dried candy keeps growing, what the process does to flavor and texture, and the manufacturing constraints that decide whether a product scales.
September 10, 2026 · 3 min
Trends
How pistachio moved from gelato niche to one of the most requested flavor profiles, why supply cannot follow, and what that means for formulation.
September 10, 2026 · 2 min