Beverage
The Rise of Functional Beverages
Why functional beverages are growing, which actives create which taste problems, and why flavor capability is the real barrier to entry in the category.
October 1, 2026 · 3 min
Trend topic
Sugar Reduction
Reformulation pressure across every sweet category.
3 pages tagged sugar reduction
Formulation
Sugar Reduction
What sugar contributes beyond sweetness, why reduced-sugar products taste thin, and the systematic approach to replacing each function.
October 7, 2026 · 3 min
Trend hub
Beverage Flavor Trends
Beverage flavor trends — functional-first formulation, premium citrus, sugar reduction pressure and the profiles growing across RTD and sparkling.
September 10, 2026 · 1 min