Formulation
How to Mask Pea Protein Off-Notes
A step-by-step development sequence for masking pea protein, covering isolate screening, blend design, dosing trials and how to run the sensory work.
September 10, 2026 · 4 min
Flavorist
Theo Vance
Theo covers the practical side: how a flavor is actually put together, why a product ends up tasting bitter or flat or nothing like the sample, and what you can change to fix it.
Most of what he writes here is about masking — covering up a taste you don't want — because that is what most people are really asking about when they call a flavor company.
Areas of focus
- Flavor creation
- Masking off-notes
- Labeling and natural claims
- Heat and shelf-life stability
Bylines
9 pages by Theo Vance
Formulation
Liquid vs Powder Flavor: Which Should Product Developers Use?
When to use a liquid flavor and when to use a powder — dosing accuracy, dispersion, top-note retention, shelf life and cost compared.
September 10, 2026 · 3 min
Flavor profile
Strawberry Flavor
Strawberry flavor profile, applications, pairings and technical considerations — including why natural strawberry extract underperforms and what to specify instead.
September 10, 2026 · 2 min
Flavor profile
Yuzu Flavor
Yuzu flavor profile, applications, emerging uses and technical considerations for beverages, confectionery and dairy.
September 10, 2026 · 2 min
Application
Confectionery Flavor Development
A hub for confectionery flavor — candy, gummies, chocolate and freeze-dried formats, and the process constraints that decide which flavors are possible.
September 10, 2026 · 2 min
Formulation
Flavor Masking
A plain guide to flavor masking — the four ways to do it, how to work out which one you need, and what masking cannot fix.
September 10, 2026 · 5 min
Formulation
Plant Protein Masking
A practical guide to masking pea and other plant protein off-notes — where the earthy, green and bitter notes come from and how to address each one.
September 10, 2026 · 3 min
Glossary
Natural Flavor
What "natural flavor" legally means on a US ingredient label, and what it does not tell you about the product.
September 10, 2026 · 1 min
Glossary
WONF
What WONF means on a flavor specification, and how it differs from a plain natural flavor.
September 10, 2026 · 1 min