Beverage
The Rise of Functional Beverages
Why functional beverages are growing, which actives create which taste problems, and why flavor capability is the real barrier to entry in the category.
October 1, 2026 · 3 min
Trend topic
Functional Products
Actives that arrive with a taste problem attached.
4 pages tagged functional products
Trends
Seven Flavor Trends Reshaping Food & Beverage in 2027
The seven flavor directions with the clearest path from social virality to mainstream launch in 2027, assessed for what each requires from formulation.
September 10, 2026 · 3 min
Research
Fastest-Growing Beverage Flavor Profiles
Measured US search demand for 25 beverage flavors against the number of brands shipping them, cross-checked between two independent product catalogues. Includes the dirty soda case, where demand led a McDonald's national launch by 26 months.
September 10, 2026 · 9 min
Trend hub
Beverage Flavor Trends
Beverage flavor trends — functional-first formulation, premium citrus, sugar reduction pressure and the profiles growing across RTD and sparkling.
September 10, 2026 · 1 min